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For immediate release: October 16, 2006 MDA Introduces Unique Direct Marketing Information Solution In The U.S.Richmond, B.C. - MacDonald, Dettwiler and Associates Ltd. (TSX: MDA), a provider of essential information solutions, announced today that its U.S. subsidiary, DataQuick, has released PrimeraSource, a comprehensive marketing list information solution that allows direct marketing companies to target property owners based on property value, available equity, and other property characteristics. The PrimeraSource database covers approximately 85% of all properties and property related sales and loan transactions within the U.S. A unique new product for a rapidly growing market, this intelligent information solution provides direct marketers with a powerful capability to generate marketing lists of current homeowners in a specified area of interest who own properties that match a specific selection of loan or property related characteristics. MDA's General Manager of U.S. Financial Services James Thornton said "PrimeraSource allows MDA to enter the growing market for U.S. direct marketing with a unique solution that is based on property and lending information, two of our fundamental strengths. The combination of marketing lists derived from property and loan centric information with key consumer centric information allows for more focused marketing campaigns."
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Related Websites: For more information, please contact: Wendy Keyzer External Relations MDA Telephone: 604-231-2743 E-mail: wendy@mdacorporation.com |